Over 1700 bright and colorful fruit labels are alphabetically displayed, from growers and associations ranging from Acme and All American to Yakima Valley and Z

The growth in private labels has huge implications for managers on both sides.

One of Oprah Daily's 20 Favorite Books of 2021 • Selected as one of Pitchfork's Best Music Books of the Year “One of the best books of its kind in decades.�

Provides exhibit designers and label writers with a step-by-step guidebook for planning, writing and producing exhibit labels.

No one likes being labeled, because what if that label is a lie? We put people, places, and things in categories because it helps us navigate this world. Labels