Life After the 30-Second Spot

Life After the 30-Second Spot
Author :
Publisher : John Wiley & Sons
Total Pages : 290
Release :
ISBN-10 : 9780471718376
ISBN-13 : 0471718378
Rating : 4/5 (378 Downloads)

Book Synopsis Life After the 30-Second Spot by : Joseph Jaffe

Download or read book Life After the 30-Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-05-25 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."


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2013 Book of the Year, Visual Communication Division, National Communication Association “It is a truism that, in media, everyone knows they are being sold so