George Gerbner's cultivation theory provides a framework for the analysis of relationships between television viewing and attitudes and beliefs about the world.

Employing a unique research methodology that enables people to report on their normal activities as they occur, the authors examine how people actually use and

This book is about the question of existence, the meaning of ‘life’. It is an enquiry into the contemporary human situation as disclosed by television. The

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James

Living Without the Screen provides an in-depth study of those American families and individuals who opt not to watch television, exploring the reasons behind th