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Luxury in Global Perspective
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Luxury and Fashion Marketing
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The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.
The Value of Luxury
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What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies ha
Luxury in the Low Countries
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Painting a panoramic view of conspicuous consumption in the Netherlands and Flanders from 1500 to the present, this collection of essays explores the economic f
Global Marketing Strategies for the Promotion of Luxury Goods
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Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxu