Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No

Marketing Luxury Design: Attracting Affluent Clients ? is your one-of-a-kind guide to identify, attract, and capture affluent clients for luxury interior design

​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a