Since the 1980s, popular management thinkers, ‘gurus’, have promoted a number of performance improvement programs and management fashions which have greatly

Stimulates a much-needed critical dialogue between practioners and academics about the sources of the appeal of management gurus and fashions, and their effect

This book provides a rhetorical critique of the management guru and management fashion phenomenon, and stimulates a much-needed critical dialogue between practi

Building on the success of the first edition, Huczynski identifies the essential ingredients of popular management ideas and brings his analysis of gurus into t

Management gurus have existed for as long as the leaders of large, complex organizations have had intractable problems to solve. This seminal text asks key ques