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Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty
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The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries
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Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing"
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The public library is the prime community access point designed to respond to a multitude of ever-changing information needs. These guidelines are framed to pro