Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the the

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic