Managing Customer Relationships and Building Loyalty

Managing Customer Relationships and Building Loyalty
Author :
Publisher : Ws Professional
Total Pages : 76
Release :
ISBN-10 : 1944659366
ISBN-13 : 9781944659363
Rating : 4/5 (363 Downloads)

Book Synopsis Managing Customer Relationships and Building Loyalty by : Jochen Wirtz

Download or read book Managing Customer Relationships and Building Loyalty written by Jochen Wirtz and published by Ws Professional. This book was released on 2017 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface -- Introduction -- The search for customer loyalty -- The wheel of loyalty -- Building a foundation for loyalty -- Strategies for developing loyalty bonds with customers -- Strategies for reducing customer defections -- Enablers of customer loyalty strategies -- CRM: customer relationship management -- Conclusion -- Summary -- Endnotes


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