Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reput

Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addre

Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization sh