The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has gr

The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. First of all, cultures change. In markets around the world, business behavior is co

There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and

This new edition of a business textbook bestseller has been completely updated to reflect the numerous global changes that have occurred since 1999: globalizati

Breakthrough findings and approaches on how to successfully execute global corporate alliances across cultural differences. Based on an innovative 5-year resear