Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reput

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy make

This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. So