Market Evolution in Developing Countries
| Author | : Subhash C. Jain |
| Publisher | : Psychology Press |
| Total Pages | : 344 |
| Release | : 1993 |
| ISBN-10 | : 9781560243601 |
| ISBN-13 | : 1560243600 |
| Rating | : 4/5 (600 Downloads) |
Book Synopsis Market Evolution in Developing Countries by : Subhash C. Jain
Download or read book Market Evolution in Developing Countries written by Subhash C. Jain and published by Psychology Press. This book was released on 1993 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Constructs a model of market evolution based on the behavior of advanced economies, and uses it to predict the emergence of a mass market in India. Describing how markets at various stages of development offer different opportunities and require different strategies, suggests how US business can capitalize on the Indian market and how the governmen
