Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the busi

Research Matters. Make it your own. Research Matters unites research, reasoning, documentation, and composing into a cohesive whole, helping students see the co

"Research matters is an introductory research title aimed at undergraduate students. It explains research in its entirety to the novice researcher in an accessi

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional rese

Drawing from forty years of experience, Julia Brannen offers an invaluable account of how research in family studies is conducted and ‘matters’ at particula