Marketer's Toolkit

Marketer's Toolkit
Author :
Publisher : Harvard Business Press
Total Pages : 229
Release :
ISBN-10 : 9781422160848
ISBN-13 : 142216084X
Rating : 4/5 (84X Downloads)

Book Synopsis Marketer's Toolkit by :

Download or read book Marketer's Toolkit written by and published by Harvard Business Press. This book was released on 2006-01-03 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.


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