Related Books
Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2012-08-22 - Publisher: John Wiley & Sons
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demys
Language: en
Pages: 340
Pages: 340
Type: BOOK - Published: 2024-02-08 - Publisher: SAGE Publications Limited
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b)
Language: en
Pages: 790
Pages: 790
Type: BOOK - Published: 2017-04-18 - Publisher: John Wiley & Sons
The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new ed
Language: en
Pages: 371
Pages: 371
Type: BOOK - Published: 2020-07-27 - Publisher: John Wiley & Sons
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to da
Language: en
Pages: 697
Pages: 697
Type: BOOK - Published: 2017-09-25 - Publisher: Routledge
Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a