With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integra

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles

Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics suc