Marketing Discourse
| Author | : Per Skålén |
| Publisher | : Routledge |
| Total Pages | : 201 |
| Release | : 2007-12-14 |
| ISBN-10 | : 9781134116386 |
| ISBN-13 | : 1134116381 |
| Rating | : 4/5 (381 Downloads) |
Book Synopsis Marketing Discourse by : Per Skålén
Download or read book Marketing Discourse written by Per Skålén and published by Routledge. This book was released on 2007-12-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
