Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book

Revision of the author's Marketing cultural organisations.

It focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer se

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e