Marketing for Nonprofit Organizations
| Author | : Stacy Landreth Grau |
| Publisher | : |
| Total Pages | : 241 |
| Release | : 2021 |
| ISBN-10 | : 9780190090807 |
| ISBN-13 | : 0190090804 |
| Rating | : 4/5 (804 Downloads) |
Book Synopsis Marketing for Nonprofit Organizations by : Stacy Landreth Grau
Download or read book Marketing for Nonprofit Organizations written by Stacy Landreth Grau and published by . This book was released on 2021 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. Covers important topics to non-profit professionals, ie branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals.
