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This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the internatio
Tourism and Hospitality Marketing
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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc
Marketing for Tourism and Hospitality
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The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
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The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through
Marketing for Hospitality and Tourism
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Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color bo