Marketing in Customer Technology Environments

Download or read book Marketing in Customer Technology Environments written by Devanathan Sudharshan and published by Emerald Group Publishing. This book was released on 2020-04-16 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.