Related Books
Language: en
Pages: 314
Pages: 314
Type: BOOK - Published: 2004 - Publisher: Psychology Press
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future
Language: en
Pages: 617
Pages: 617
Type: BOOK - Published: 2009 - Publisher: Edward Elgar Publishing
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and
Language: en
Pages: 155
Pages: 155
Type: BOOK - Published: 2017-09-20 - Publisher: Chandos Publishing
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations
Language: en
Pages: 341
Pages: 341
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of ho
Language: en
Pages: 398
Pages: 398
Type: BOOK - Published: 2002-12-20 - Publisher: SAGE
How to Design and Report Experiments is the perfect textbook and guide to the often bewildering world of experimental design and statistics. It provides a compl