The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Info

Contributed articles presented at a workshop held in 1994.

Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to ef

When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased fundin