Marketing-Related Motives in Mergers & Acquisitions

Author	: Denise Dahlhoff
Publisher	: Springer Science & Business Media
Total Pages	: 197
Release	: 2013-11-22
ISBN-10	: 9783663107361
ISBN-13	: 3663107361
Rating	: 4/5 (361 Downloads)

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Book Synopsis Marketing-Related Motives in Mergers & Acquisitions by : Denise Dahlhoff

Download or read book Marketing-Related Motives in Mergers & Acquisitions written by Denise Dahlhoff and published by Springer Science & Business Media. This book was released on 2013-11-22 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prompted by an increasing number of mergers and acquisitions (M&As), Denise Dahlhoff investigates the role of marketing-related motives in M&As in the U.S. food industry.

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