Document from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, Wawasan Open University (Business Studies), course: MBA,

Western patients are increasingly travelling to developing countries for health care and developing countries are increasingly offering their skills and facilit

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages,

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach.