With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations

Contributed articles presented at a workshop held in 1994.

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries

“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this boo

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve