How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing g

Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case

This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in soc

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