Mickey Laid Bare. Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own produ

Marketing Magic offers proven, action-oriented strategies that will help you attract new customers - and keep the ones you have] It delivers the broad range of

Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and mor

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and