`the finest writer in our field today′ - Journal of Marketing `the great heretic′ - Retrospectives in Marketing `the most devastating critic of the academic

The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity.

"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardr

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Yo

Sewing never goes out of style, and today it is more popular than ever! Sew Retro offers twenty-five stylish, vintage-inspired sewing projects—beautiful bags,