Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your

This book contains over 100 creative tips and strategies to market your practice.

A timely work that reviews the phenomenon of gender and its many manifestations of equality. Well-suited for increasing awareness and justice in academic and pr

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslu