This inaugural volume on anime and manga engages the rise of Japanese popular culture through game design, fashion, graphic design, commercial packaging, charac

After decades in which American popular culture dominated global media and markets, Japanese popular culture—primarily manga and anime, but also toys, card an

From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and

Contributors to volume eight of Mechademia analyze Tezuka Osamu and his complicated approaches toward life and nonlife, as well as his effect on other manga art

Passionate fans of anime and manga, known in Japan as otaku and active around the world, play a significant role in the creation and interpretation of this perv