Michael Jordan, Inc.

Michael Jordan, Inc.
Author :
Publisher : State University of New York Press
Total Pages : 340
Release :
ISBN-10 : 9780791490334
ISBN-13 : 0791490335
Rating : 4/5 (335 Downloads)

Book Synopsis Michael Jordan, Inc. by : David L. Andrews

Download or read book Michael Jordan, Inc. written by David L. Andrews and published by State University of New York Press. This book was released on 2001-08-09 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplaceā€”foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism's pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan's association with Nike) largely responsible for Jordan's aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan's identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters.


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