With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audie

The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media p

This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunitie

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the r