"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megab

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a

Résumé : Including case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more, this timely book presents an all-encompassing formula

A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing s