Moderating to the Max

Download or read book Moderating to the Max written by Jean Bystedt and published by Paramount Market Publishing. This book was released on 2003-09-01 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moderating to the Max provides you with detailed instructions for more than 20 techniques that will deepen focus group findings and bring life to a fading group. From perceptual mapping to personification, you will never again have to guess whether the technique is the right one for the occasion. This is not a book for beginning moderators, but one that will enhance and broaden the work of those who already have a good foundation. With myriad examples and illustrations, the book's emphasis is on "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations.