Professor Lancaster has made a major contribution to consumer theory. His work on the consumer's decision-making process has been particularly influential. This

Canonical Authors in Consumption Theory is the first work to compile the contributions of the greatest social thinkers in the global conversation about consumpt

"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity

This book provides a comprehensive introduction to the issues, concepts and theories through which people have tried to understand consumer culture throughout t

For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare ec