Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunitie

Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health research and practice

Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of

This book develops a surveillance studies approach to social media by presenting first hand ethnographic research with a variety of personal and professional so