Monkey Business

Download or read book Monkey Business written by Sandy Wight and published by Gibbs Smith. This book was released on 2007 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monkey Business: 7 Laws of the Jungle for Becoming the Best of the Bunch by Sandy Wight, Mick Hager, and Steve Tyink With a Foreword by Jill Lajdziak, General Manager of the Saturn Corporation Welcome to the jungle where in a clever metaphor of today's business climate the authors have spun a light-hearted tale of Leader Monkey and his entrepreneurial exploits. Driven by his passion for his work and desire to be the best, Leader branches out from his banana-picking job where he is undervalued and his outstanding achievements underappreciated. He embraces change and creates his own successful monkey business based upon such simple, sound business principles as: Monkeys should be treated and rewarded according to how well they perform; treating customers like royalty breeds loyalty; hire for attitude; fix the systems and the processes, not the animals; and more. Marketing and Public Relations platform to include: Corporate speaking engagements 5-city tour National business magazine articles National radio campaign Regional television campaign Major national newspaper coverage