Beyond Multi-Channel Marketing

Author	: Maria Palazzo
Publisher	: Emerald Group Publishing
Total Pages	: 177
Release	: 2020-06-17
ISBN-10	: 9781838676872
ISBN-13	: 1838676872
Rating	: 4/5 (872 Downloads)

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Book Synopsis Beyond Multi-Channel Marketing by : Maria Palazzo

Download or read book Beyond Multi-Channel Marketing written by Maria Palazzo and published by Emerald Group Publishing. This book was released on 2020-06-17 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

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