Multinationals and Europe 1992 (RLE International Business)

Download or read book Multinationals and Europe 1992 (RLE International Business) written by Beat Burgenmeier and published by Routledge. This book was released on 2013-01-25 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.