A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theori

The economic geography of music is evolving as new digital technologies, organizational forms, market dynamics and consumer behavior continue to restructure the

This book addresses the complicated question of how markets and consumption create the possibilities for cross-cultural exchanges and the multicultural pleasure

In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements

The economic geography of music is evolving as new digital technologies, organizational forms, market dynamics and consumer behavior continue to restructure the