Stadia Naming Rights in Sport

Stadia Naming Rights in Sport
Author :
Publisher : Taylor & Francis
Total Pages : 77
Release :
ISBN-10 : 9781000635041
ISBN-13 : 100063504X
Rating : 4/5 (04X Downloads)

Book Synopsis Stadia Naming Rights in Sport by : Leah Gillooly

Download or read book Stadia Naming Rights in Sport written by Leah Gillooly and published by Taylor & Francis. This book was released on 2022-05-24 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal, and how organisations can maximise their return on naming rights sponsorship. Concise, informative, and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management.


Stadia Naming Rights in Sport Related Books

Stadia Naming Rights in Sport
Language: en
Pages: 77
Authors: Leah Gillooly
Categories: Sports & Recreation
Type: BOOK - Published: 2022-05-24 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain
Naming Rights
Language: en
Pages: 257
Authors: Terry Burton
Categories: Business & Economics
Type: BOOK - Published: 2008-06-27 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector What slice of the pie did your organization enjoy? From tra
Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism
Language: en
Pages: 172
Authors: Reuben Rose-Redwood
Categories: Architecture
Type: BOOK - Published: 2021-07-07 - Publisher: Routledge

DOWNLOAD EBOOK

In recent decades, urban policymakers have increasingly embraced the selling of naming rights as a means of generating revenue to construct and maintain urban i
The Business of Sports
Language: en
Pages: 792
Authors: Scott Rosner
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Jones & Bartlett Publishers

DOWNLOAD EBOOK

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by
The Politics of Place Naming
Language: en
Pages: 308
Authors: Frederic Giraut
Categories: Social Science
Type: BOOK - Published: 2022-12-28 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Naming the places of the world is an essential human act of territorialization. As the subject of conflict or dispute, naming plays out in numerous ways that in