Narrative Advertising Models and Conceptualization in the Digital Age

Narrative Advertising Models and Conceptualization in the Digital Age
Author :
Publisher : IGI Global
Total Pages : 383
Release :
ISBN-10 : 9781522523741
ISBN-13 : 152252374X
Rating : 4/5 (74X Downloads)

Book Synopsis Narrative Advertising Models and Conceptualization in the Digital Age by : Y?lmaz, Recep

Download or read book Narrative Advertising Models and Conceptualization in the Digital Age written by Y?lmaz, Recep and published by IGI Global. This book was released on 2017-02-01 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.


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