A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

Combining the perspectives of 18 international scholars from Europe and the United States with a critical discussion of the role of culture in international rel

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.

The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled c