A guide to creating copy that connects with customers­­and makes the sale Advertising and promotion professionals have long known that, while bells and whistl

A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles m

Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or

The web's made everyone a publisher, so what's going to make people read what YOU write? The answer is high-quality, well-written, reader-focused, compelling co