Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academ

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communiti

Doing research is an ever-changing challenge for social scientists. This challenge is harder than ever today as current societies are changing quickly and in ma

Qualitative research is growing in Asia and globally. In an Asian context, this requires an awareness of a completely different set of norms, practices, and exp