Neuromarketing in Food Retailing

Author	: Elena Horská
Publisher	: Brill Wageningen Academic
Total Pages	: 0
Release	: 2017
ISBN-10	: 9086863000
ISBN-13	: 9789086863006
Rating	: 4/5 (006 Downloads)

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Book Synopsis Neuromarketing in Food Retailing by : Elena Horská

Download or read book Neuromarketing in Food Retailing written by Elena Horská and published by Brill Wageningen Academic. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It provides tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make shopping convenient and effective.

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