New Media for a New China

Download or read book New Media for a New China written by James F. Scotton and published by John Wiley & Sons. This book was released on 2010-03-08 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth