This book adopts a unique perspective in critically evaluating new perspectives of marketing that fall within ethical constructs, including EDI (equality, diver

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studie

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in stud

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate